玉貴人整形外科診所王子杰醫師

SAN

December 7 morning news, the U.S. Amazon today announced the strategic investment program of all cones PDF software and services provider Foxit, Foxit, chairman and president of Bear before rain (microblogging) to accept exclusive interview with Sina science and technology, said that Amazon Foxit PDF documents available technology has become an indispensable part of business, in order to obtain stable and reliable technical support, Amazon chose the strategic investment Foxit Software (micro- Bo).

Interview Foxit president bears before rain: Amazon investment behind the media Source: Sina Technology

2001, the Foxit set up in Fuzhou, Fujian, in the United States, Europe, Japan,Automatic door, Korea, China Taiwan with branches. Foxit Software is the second largest full-cones PDF electronic document technology providers, with a set of PDF software completely independent intellectual property core technology, available in PDF from the generation, editing, processing, protection, search, display, print and other complete processing of solution.

before rain Xiong said Foxit get Amazon's strategic investment is a gradual process. Initially the two sides only have business links with the cooperation of in-depth content, Amazon felt the urgent need for business development, Foxit PDF support, so offered to strategic investors Foxit Software.

story had to launch from the Amazon kindle e-book to start. In 2009, Amazon kindle just come out soon, received by the market. Since about 80% of all cones of electronic documents are in PDF file format, so read the PDF document into kindle support important functions.

Amazon kindle when first introduced, PDF documents, PDF documents from other technology companies technology. However,Automatic door, the process used in the Amazon, the company's technical performance and not good enough, there have been many problems.

Amazon has been the choice of alternatives in 2009, they came into contact with Foxit.

to win the trust of the Amazon is not easy. Ins and Outs of Foxit Amazon more than a year of study. / p>

Amazon to dispel the doubts, Foxit excluded out, open the PDF document to Amazon technology source code. Bear recalled before rain, and invited the Amazon Foxit Software engineers came to Beijing R & D center and a computer isolated on the open source code.

bear before rain, Johnson was assured down, officially signed with Foxit. Bear pointed out before rain, in the process of bilateral cooperation, the Amazon that the Foxit PDF documents available technology has become an indispensable part of business, in order to obtain stable and reliable technical support, make strategic investments blessing Amazon Xin software.

the other hand, think it bears before rain Foxit is a good thing. / p>

learned that the Foxit PDF reader in all cones have more than 100 million users, 5 million downloads per month. Company sales in 2010 of $ 7.5 million to maintain a 100% annual growth rate. (Luo Liang)

The following is an interview with Record:

Sina Technology: Members Sina science and technology users, Hello, everyone. Today, we have been fortunate to Foxit Software Chairman and CEO Mr. Xiong Yuqian, give him an exclusive interview. First, please bear with Sina science and technology of the total users say hello.

Bear before rain: Sina technology netizens, Hello, everyone.

Sina Technology: First Bear always tell us about Foxit software, because many people are not particularly familiar to you.

Bear before rain: Foxit software is set up in Fuzhou in 2001, currently in Beijing, Silicon Valley, USA, Japan, Korea and Taiwan with branch offices, we are establishing a European subsidiary. Our company is mainly doing the PDF core technologies common software. May be a lot of friends on Foxit's name was not heard, or are not familiar with, but I think a lot of users have already used our products. The main reason is that we began as a core technology provider, which means that after we have made technology, we empower the world's many well-known large companies. In fact, some of the PDF browser with our core technology, there are some readers, e-books also have our core technologies, some even bundled with the operating system of our core technology.

Sina science and technology: today we heard the news that U.S. Internet companies Amazon, invested in Foxit. Please bear briefly describe to us the total overall investment details.

Bear before rain: let me introduce investment background. In 2009, Amazon began to contact with us. Mainly because of the time they kindle the product just came out shortly after by the market to wide acclaim. We all know that PDF e-book format is a very important one. It has been counted, 80% of the electronic content in PDF form exist. Then read the PDF becomes kindle a very important function.

before using Amazon's technology to display Adobe PDF, the reader display PDF. But in the course, they found a lot of problems. Most important is that these technologies are not designed for mobile platforms, mobile platforms in a very poor experience, for example, very slow and often crashes, slow play some files, some files open, however, and displayed on the desktop not the same. At that time, Adobe PDF technology can be said to be a monopoly on the technology. Amazon took a long time to find alternative solutions, and finally it found Foxit.

in 2010 by more than a year of study, Foxit Amazon finally decided to use the technology in the kindle display PDF. This is indeed a very tortuous process, they have made a lot of requirements, including performance testing, comparison, some security testing, etc., and they also proposed to require us to ensure our own development, rather than borrowed from other who developed products.

order to dispel their concerns, we specially invited Amazon's engineers came to Beijing, in our R & D center, in a completely isolated from the outside world inside a computer, looked at all of our source code. These engineers back then, our technology is highly valued, go back to their superiors, that this is indeed the whole class of cones, and is completely self-developed technology. Since then, they were very quickly signed up with us.

into 2011, Amazon kindle has increased investment in, including not only electronic ink e-book, now out of the Tablet PC in the future may also develop to other platforms includes desktop applications such as the kindle. Different desktop platforms, as well as Internet applications, such cases need cross-platform PDF technologies, need to support a variety of different applications. So they told us to talk about further cooperation, not only in the client's cooperation, including cooperation in cloud computing inside the server.

In this context, the Amazon that our technology has become the business inside it, an indispensable part of, so he wants to invest in us, to ensure that they can access to reliable technical support. Foxit also think Amazon both in online content distribution, or market access, as well as cloud computing technology framework, the cones are all first class. In this regard if the depth of cooperation and Amazon, for our company is growing stronger and bigger very good. In this background below, and Amazon Foxit reached a strategic investment agreement. Amazon as a strategic investment partner, into the Foxit.

Sina science and technology: Can you disclose the amount or level of strategic investment is about how much?

Bear before rain: I am afraid to disclose the amount of investment, because it is a commercial secret, especially when the shares involved. However, we can say that they are strategic investors, with a small part of the shares.

Sina Technology: Foxit software now business development, how is a kind of situation. I heard that a large part of your revenue comes from overseas, as a Chinese software company, and why a lot of revenue will come from overseas?

Bear before rain: Foxit is not known in China, one of the reasons may be that is our main market, the strategy focuses on overseas. There Ji different reasons, may we all know that China is the development of common software market, may still be in an early stage, everyone's awareness of IPR protection is still very weak. While most of the domestic software, its user experience and quality, keep up with international advanced software. In this case, the general software market in China is very slow, general-purpose software companies are very difficult to survive.

another reason, because I have worked in the United States for some time, at work, I spent a little spare time to write the software. This form of shareware software, we built a website to sell the site up. I opened a credit card billing account, while all this software is uploaded to sharing sites like Sina download sites like this. In a short period of time, they accumulated a lot of client resources. There was a time, the annual income of more than three times my salary. But I do not spend too much time on it, I just need a day to see a list about how much, to establish such a vending site. So, a small business experience has given me confidence. That is, if you are able to develop products to meet market needs, whether you have no brand, no matter you have no money, no matter where you are, you can get the benefit of all, occupy a place in this market.

background in mainly the following two, one is the domestic market developed, the other one is the international market, I think there is confidence to do it, so we decided based on the international market-oriented. In fact the beginning we also used to share software, through distribution of free readers to sell some of our fee products. But two years ago, we change the strategy, because we feel that PDF electronic document application is particularly suitable for business use. In fact, in foreign countries, including Adobe's main market is in the business. It can be said in business, the business community in the U.S. and Europe, most of the workers should have a staff of Adobe's products, then this market is very broad, we have to be able to occupy the market, so we began in 2009, with the face Adobe to compete in the U.S. and Europe to establish such an enterprise-sales team. Of course, this cost is relatively high, and before we do indeed cost-sharing software is completely different to our marketing, brand management and marketing, and service have made very high demands. Now the company is still in the investment period, the Amazon may introduce such an investment partner for our company to further expand marketing, further expand our sales force, while increasing our level of service is very useful.

Sina Technology: Just listen to what we bear always introduced some of the industry in the overseas market product. You to expand overseas market, especially to win like Microsoft, Intel Chelsea and other large enterprise customers this time How do you compete with companies like Adobe? In fact, the two companies on the size of a big difference.

Bear before rain: this we have some experience, especially from 2011. 2011 can be said is that we lay the foundation year, Foxit just build a business sales team. 2011, our corporate sales team and service team began a fairly standard operation, through various means, we come into contact with the relevant decision-makers of large enterprises.

Foxit major publicity channels from two aspects. The first area is the free reader Foxit PDF Reader, which is a very good publicity. Many large companies have engineers because our readers, he impresses the reader, he knew that we definitely have their own, and do not depend on Adobe's technology core.

second means of publicity to do our own promotion, including advertising, advertising on the network, participate in various industry meetings, participate in various exhibitions and so on. We also adopted a number of partners, already have some partners to help us to introduce them to other partners in the industry chain, this way, we can come into contact with many large enterprises.

we generally came into contact with large enterprises, the first caused him to give us the first impression that we are very professional company. Ji I have been involved in the first two such briefings. Generally the big foreign companies, he introduced a new a new supplier, he first people to find the various departments, so you tell us about your company. In introducing the company's process, they may have many questions, does not rule out some technical problems, of course, there are some financial aspects, there are some legal issues, and so on.

technical problem is that we show the best chance I have also been involved in Ji times. I often speak with our sales staff, I said, this knowledge can help you sell, because we only PDF, so that our staff are very familiar with the PDF. So those companies first contact us, we feel this is a very professional company. Next, we want to demonstrate our expertise, we have demonstrated our services.

I am very impressed, in many cases, the price is not that they are most concerned about, especially for large companies. They are most concerned about the purchase of a license the technology and the future, will not help their cause, will not cause problems, will not cause difficulties for users. To this end, we specialize in the U.S. and Japan, Taiwan, now have to establish such services in the European team. We actually still a relatively small software companies, but we now offer 24-hour telephone service seven days, this very, very rare in the United States.

have a service staff with our report that there is a large company in the very late to give them a telephone call, a telephone call asking him what we need of services, and then he said nothing, He just confirmed what we do have seven 24-hour service. Once on shore, after they impressed on this.

in development, we attach great importance to the demand for efficient user-specific response. In this regard, an embodiment of our most obvious is our security response. Either Adobe or Foxit, are likely to have security vulnerabilities, especially before Adobe had a lot of security vulnerabilities, Foxit may have. Because these are large-scale software, very complex software, vulnerability is not entirely impossible. The key is to find loopholes in the future, can very quickly get to make up.

then each quarter with Adobe issued a patch approach is different from all of our vulnerabilities are patched within two weeks of release, most of the vulnerability we released within two days. Because of the large enterprise customers, he is very concerned with security issues, he understood us through some of the practices, especially after the experience of this service, our impression is very good. So I can now say that the market in technology licensing, we are now in the market to compete with Adobe already has.

Sina Technology: Foxit established from 2001 to now 10 years old. You start ten years, can share with us business experience.

Bear before rain: In fact, the way of success and very many, this is only my own feelings in this way the point is not necessarily suitable for all people. I think the Chinese software companies, first did say or do strength, is to remove the floating Zao psychological, down-to do development. The future of the software market is a competitive market full cones, can not rely on protection or by relationship, or by geographical and other conditions to help you develop good technology, good product, probably the first.

I feel there is a relatively deep, is the quality. Most of China's software companies are talking about quality, although the words are very important, but in fact do in a specific time, if you have a hundred people, you are willing to please 50 testers. You have only your money, when 100 people, this is indeed a very real problem.

us with some large foreign companies to cooperate, we understand that the software engineering aspects of a new idea, is for test development. The developers come out to test. Because it is done in order to test development, so that from the outset testers to participate. Many big companies are like this, many companies are testers more than developers, including some developers still do the test development, and he is not to develop functional, but to develop his testing tools. So in this respect China's software enterprises, the concept should be some changes. If the quality to do well, you then how to promote, are possible within a short time can bring some benefits, there is no long term competitiveness.

last point, I think our software business, in developing talent may take more work 伕. Now many software companies are counting on what kind of person, you dig up someone else's talent. Really like ours in terms of general software developers, Chinese software industry is not developed universal, no matter what field you do, if you want to find experienced talent, very difficult.

we now begin to develop from the large curb, and we in Fujian with great curb some of the local co-culture. Although most of our culture, not necessarily to our company to do, but by such a society as a whole activity can improve the quality of talent, and finally all of the companies will benefit.

Sina Technology: Just spoke about China's software enterprises, but also to share a bit Foxit years of successful entrepreneurial experience. In fact, software companies like GM to go China to expand overseas market, you will make those comments?

Bear before rain: the domestic market is more difficult, but the international market, in a sense more difficult. The first point is relatively far away from the market you, you do not know what the market should. Foxit is that we have a little advantage, because I worked in the United States. Our customers with the United States these Ye Hao, Ye Hao, or partners, relations are very close, regular communication. At the same time we compare the long established branches in the United States, there are special people, and engaged in market research, sales and service are U.S. natives. This is done and we do more closely with the market.

The second point I think it is to emphasize quality and user experience is better than the product itself. If the product itself is not good, the terms for the Americans, he was willing to pay the first point first, but he would never want a bad product to pay for the product better.

third I think we have the courage to try. Although just talked about the difficulties, the market is very far separated, then the product of competition is very high, but still going to try.

Sina Technology: Let's come back to talk about the Chinese market. In fact, many foreign companies, casting their eyes on China, they think of the next decade or two decades, China is a battleground. Foxit Software in China's own house, how to be a development strategy?

Bear before rain: the China market is still very important. Of course the Chinese market at the beginning, we believe that immature, but recently, especially in the past two years, we believe that the potential of the Chinese market gradually become a reality in the market.

mainly for two reasons. The first reason is that government protection of intellectual property and copyrighted software support, not only to increase above the law enforcement efforts, while also increasing funding to support the above efforts, it is very important. So the big environment is improving.

The second point is in terms of our particular application, before you do the time document exchange, including exchange of government documents, are used such as office documents, to send over send over a word, this word documents and in the other side may be displayed on the machine may not be the same, some may be using an older version of the word, may not open. So until there is no concept of document exchange format, or the concept of document exchange standard.

the last two years we are very pleased to see that industry, government and industry have learned Pok document the importance of the exchange format, starting in 2010, the state has a high base nuclear program, is the document layout exchange standards. This is a very important project, as the core focus of the high base of software in support of six projects. Whether in government or user units, the demand is really up.

with the protection of intellectual property and the genuine good of the environment, coupled with the needs of users up, I think the Chinese market for PDF and electronic documents will be developed in the next Ji was very fast . So we invested a lot of power, the Chinese market to do the preparatory work, including some promotional work. But more important is our participation in the formulation of China's national standards. China is a very big market, you need to have some self-control standards, including just about the layout of the document standard. Foxit want to participate in the standards and pre-development, to application in the next wave of electronic documents which can get a considerable market share.

Sina science and technology: Can you give us a specific number, and now Foxit a lot of revenue from overseas, within your expectations, for example, within five years, within a decade, Foxit income in China account for a proportion of what?

Bear before rain: I want within three years, the income of the domestic half of the revenue should be accounted for now, of course, there will be development abroad. But I think the pace of development of domestic income should be faster than abroad, it may be three to five years, we believe that China's domestic market revenue will account for 30% to 40%, if the development is good is likely to exceed by half.

Sina Technology: We now have to focus on a relatively large background, is a cloud computing and mobile Internet technology wave, this wave of Foxit, what preparations were made, future plans in this What to do work inside the wave?

Bear before rain: Foxit is a relatively early into the mobile Internet field. We started five or six years ago our PDF technology to the mobile platform, we should say is the first platform to support a complete PDF of all providers. PDF Adobe mobile platform has not yet begun, we already provide a full-featured PDF reader. So far, we are the only one in all the same user experience platform of PDF technology providers. Including co-operation as the Amazon, in fact, including the mobile platform, mobile Internet cooperation.

Next, we will further develop in all platforms, more advanced applications, not only are consumer-oriented applications, we have a business-oriented applications. Because PDF is used in business is very extensive, particularly business documents and digital acquisition. This regard, we will provide more advanced mobile operating platform PDF. In cloud computing, this has happened, in fact, cloud computing infrastructure in foreign countries and operating a successful point of view, it should be said that all cones Amazon number one. So our cooperation with Amazon, should the two sides in the development of cloud computing, will be helpful. We also know that the trend of software as a service, which is a big trend, which we will have action.

Sina Technology: One last question, bear the total you lead your team have years of business experience, because many companies do when the decade, largely for the market. You how your team has a long-term goals? Future financing plans can not disclose it.

Bear before rain: We do basic software research and development, the pace of development may not like some consumer-oriented companies so fast, but our pace is still very solid. We established a very high threshold for competition, we have accumulated a lot of core technology. Of course, our market has only just begun, whether the foreign enterprise market, or the domestic market, have just started one to two years, so there is a very large space.

I think in the foreseeable future, our main task should be to expand the market or to promote the brand, reflected in the value of the company. We now have technology, products, we have potential, but not yet fully reflect this value. That we better reflect the value of the time, that time may be listed, or some other arrangement will come. There is no certain deliberately to pursue.

Sina Technology: thank Sina science and technology bear the total acceptance of the interview. Thank you!

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