SAN November 30 morning news, China Unicom (microblogging) Tao, sales manager at the British between the guest Sina interview, said the end of this year, China Unicom's thousands of 3G smart phone sales over 1000 million, the end of the year will launch a new definition of thousands of intelligent machines to upgrade products, to launch next year will focus on mid-range of 1500-2000 yuan fine intelligent machines. Video: Interview with General Manager of China Unicom's sales YuYingTao Media Source: Sina science and technology
YuYingTao recalled that in May 2009, the entire month of 3G mobile phone market, China's sales of only 80,000 units, October this year, the domestic sales of 3G phones already exceeded 12 million, the market has changed dramatically in two years.
mentioned a thousand dollars this year, China Unicom launched 3G smartphone strategy, YuYingTao that unexpected success of this strategy.
May 31 this year, China Unicom announced the re-definition of thousands of 3G smart phone, to create 3.5-inch, CPU 600 MHz or more, and the price of a thousand dollars less, giving users a good 3G internet experience of the phone. China Unicom and ZTE launched the V880, next to the ZTE 100 million of orders.
Lenovo has been particularly successful in the mobile phone is expected to the end of this year, thousands of smart machines in more than 10 million sales.
YuYingTao revealed that China Unicom has plans to upgrade thousands 3G smartphone strategy, specific strategies to the end of the year announced.
addition to the thousands of 3G smart phone, Tao said in English, the price in dollars in 1500-2000 will be the end smartphone smartphone 2012, China Unicom, one of the key strategies.
and for everyone concerned about the high-end machines such as Apple iPhone,Automatic door, Tao said that the British never give up on iPhone. For China Unicom iPhone 4S launch time, he said, / p>
Moderator: users Hello everybody, I am Sina science and technology channel cases show Qian, and very happy to meet you. Now, each of us to use a 3G phone, with the microblogging and other 3G applications. We all feel that the development of 3G this year, faster than before, partly because many of the previous two years building 3G accumulation, on the other hand contributed operators which play a role. Today, guests invited to a chat with us about the topic on the smart phone strategy. Invited guests, general manager of China Unicom's sales Mr. Yu Yingtao, in general, please say hello and friends.
YuYingTao: Hello, everyone!
3G phone began to face the explosive growth
Moderator: Welcome to the total guest Sina,Automatic door! Particularly fast 3G development this year, from 2009, China Unicom introduced iPhone 3GS, last year introduced iPhone 4, this year to do thousands of 3G smart phone. End strategic role in promoting the development of 3G is obvious, do not know three years, you experienced the kind of mentality?
YuYingTao: 2009 January 7, the Ministry of Industry on behalf of the State Council issued three 3G operators license Zhao, through intensive construction, May 17, 2009, three operators operators have launched 3G services, as China Unicom from January 7 to get a license Zhao, to May 17 only four months, China Unicom To ensure quality, was 5 • 17 is a commercial pilot in 2009, 10 January 1, China Unicom officially launched 3G network. Under the circumstances, frankly, because of China Zhao relatively late licensing of all mobile phone manufacturers is not sufficient preparation, 3G network after the open, either WCDMA or CDMA2000, or TD, all of the terminal are insufficient , the variety is not rich. So when in 2009, we should say that only 3G business development stage of enlightenment, is relatively slow.
I remember clearly, in May, when there is a set of data, the entire month of 3G mobile phone market, China's sales of only 80,000 units in October this year, the domestic sales of 3G phones already exceeded 12 million, market share, accounting for 50% of mobile phone market share, the change after just two and a half considerable, which has accounted for 35% of smart phones.
We are very pleased to see the full cones just released data from the third quarter, China's domestic market, 3G mobile phone sales have exceeded 29 million, 26 million more than the United States, become the largest mobile Internet market cones . This whole industry chain, including handset manufacturers, operators and the majority of application developers, application developers, many consumers personal, individual behavior, and the whole industry chain integration, it should be said that the outbreak of 3G mobile Internet era has come to .
which phone is the most important, because the phone is set up operators, content providers with consumers a bridge between all mobile Internet applications to go through phone, so I think the whole mobile terminal in mobile Internet, in the 3G industry, most of which occupy an important position.
by the end of thousands of smart phones will break 10 million units
Moderator: China Unicom are done before the iPhone and other high-end phones, this year in the years to redefine the thousand 3G smart phone redefine the 3.5-inch, CPU 600 MHz or more, and the price of a thousand dollars less, giving users a good 3G user experience. Once from top to thousands of smart phones, many people do not accept that, that China Unicom's strategic how suddenly changed, but from a strategic point of view is now very successful, and our phone is in short supply, do not know at the time time, how did you, why choose such a strategy, did not think there will be some wind Yan?
YuYingTao: thousands of intelligent machines is presented in a background. Frankly speaking, 2009 October 1, iPhone3G China Unicom introduced the first version, but after the introduction of the 3GS, iPhone entered the Chinese market after causing great changes, the iPhone has trained or taught us what we is a truly mobile Internet. Since the iPhone among the closed trace of it in open mode, because any operator, any developers, application providers, individuals can develop up to create such a model.
while Apple is closed, regardless of the first generation of Apple, Apple second generation, third generation of Apple, the fourth generation of Apple, and soon the iPhone4S, we always see the screen is 3.5 inches, look like side Founder is, the same as all of the standard, applicable to all applications in the App Store, the machine is very good fit. Why do we like to use the iPhone?
all mobile phone manufacturers have large, small, and a variety of hardware configurations, but the application is difficult to fit with him, a phone is used to smooth, consumers are not put to good use, is the application of the co-ordination with the hardware, but Apple has just created such a chain, always only a phone to adapt to the thousands of applications.
App Store with 425,000 applications, total downloads 14 billion times, you can imagine things are, eat, drink, weather, entertainment, friends, games, including the recent speculation of PM 2.5 is hot events, above them all, he educated the consumer what is mobile internet, anytime, anywhere can enjoy a wide variety of applications.
the emergence of the iPhone, we understand what is real 3G, what is the mobile Internet, but the iPhone the most expensive 3999 yuan, 16G of the 4699 yuan, the basic four thousand dollars or more.
statistical report from the GFK China's 900 million mobile phone users among 1000 dollars using the following mobile phone users accounted for 63.3%, in 2000 dollars or more user accounts for only 15% to 20%. Is concentrated in only if the operator represented by the iPhone, including Nokia (microblogging), Samsung (microblogging), Motorola (microblogging), can only meet 20 percent of China's market needs, 80% of users had to use the function machine.
before June 1 this year, three operators are pushing thousands of intelligent machines, the concept that time thousands of intelligent machines is 2.8-inch screen, resistive touch screen, a pen to write, and very smooth, feel good. And the price is very expensive. At that time we can not put Apple on the analysis of such a good application, a truly mobile Internet experience good prices reached one thousand yuan.
Moderator: This is not a little fantasy?
YuYingTao: This is when the industry to a certain extent, as the technology revolution, the introduction of technology, raw materials, the introduction of the price decline, particularly due to the scale of the guide, We strive to try to turn it into a reality.
May 31, China Unicom in the Fragrant Hills in the first major press conference was held, is released with the resurgence of our joint effort to build the V880. China Unicom is the centralized purchasing was 100 million units, which is a big one. Of course, ZTE has made great efforts to overcome all sorts of costs, Ji almost close to cost price, introduced the first 3.5-inch screen, 600 megabytes or more of the main screen touch screen, capacitive screen phone, priced at 999 yuan.
quite frankly, when China Unicom and ZTE are our best efforts, the official listing of June 1. The idea was to redefine what is truly good Internet experience with Internet phone.
Based on this background, we jointly launched with the manufacturer, after a launch later, much higher than of our hope, our idea was a year of time, to sell one million units, The results of this million units, sold out two months, we launched Huawei, Cool Amoi, Lenovo's mobile phone is also particularly successful. Expected end of this year, from June, to use a little more than half the time, thousands of smart machines sold in more than 10 million.
thousands of intelligent machines operation's success, we have the pricing strategy, channel strategy for the whole industry to re-sort and shuffle. The success of a product, a rapid amplification of users, a relationship not only with mobile phones, has a relationship with operators, channel operators have also joined the feast in which the mobile Internet, play a role in fueling the phone through their channels into the to the consumers. The introduction of thousands of intelligent machines, can say, completely changed the entire mobile ecosystem China's current status of the industry.
tide over some of the more functional machine easily sell 3,000 yuan 2,000 yuan or even some music into mobile advertising hype by high mobile phone, base pressure is now very large. 3.5-inch screen we have done thousands of smart phone 999 yuan, should be said that things have value, we imagine that 63.3% of China's 3G users can enjoy fast mobile Internet life.
2011 net increase of 25 million 3G end users target
Moderator: If we do the iPhone and other high-end optical drive, 3G penetration will 20%. Now we are less than 20% 3G penetration, very pleased with the October data is to have more than one hundred million 3G users, I remember that China Unicom has a goal to reach 25 million at the end of the year net of off 3G users. But you are on the microblogging set a military order to the majority of users, and now from the statistics on the left two months, can not complete?
YuYingTao: we see that we announced in October's data, we net out the account in October, 1-user 2.92 million in October, we completed a total of 19.09 million net subscriber account users out number, left two months, from 25 million users we have 600 million.
ago we did not keep to the speed of development, we will become so very powerful, thousands of intelligent machines a serious shortage of supply capacity, chip supply, flood in Thailand, because many parts production in Thailand of, resulting in insufficient supply of our entire phone, began production in November, fully able to meet. Therefore, we would like November and December, our net out of account the number of users will be explosive growth. 25 million of the task, we will over-done. Moderator: This means that the remaining 3 million per month for two months the job.
YuYingTao: We reach 2.92 million in October, November, more than 3 million is no problem.
operators and Internet companies to form the ecosystem
Moderator: We are in the process, I found that in addition to cooperation with terminal manufacturers and application vendors, especially large Internet companies, such as companies such as Sina, there will be more and more cooperation. Sina is in the bottom of the original, such as a built-in application, and now as microblogging, has clearly emerged microblogging to the front of the feeling, I found that operators and Internet companies go is getting closer, you think this is a trend it?
YuYingTao: Now everyone is called on a 3G or a name for the 3G industry.
Moderator: We have to redefine the 3G?
YuYingTao: The 3G is called a common name to answer you, called the mobile Internet. So moving up to the Internet, or turn about mobile Internet, is certain to operators, pipeline operators would have a business, everyone says you do not do operators, pipeline operators, is the business, the same company as the highway , in the above run a lot of cars, we run a lot on the operator's network applications, these applications by the content developers, content providers. Internet content provider, the company itself is a comprehensive integration and application of content providers. All Internet content should be in the mobile Internet, the 3G network, the pipe run, as we do not do the smart pipe, it is our own thing.
the future as well 4G, as we move to further expand the bandwidth, operators only bundled with the Internet, or together, the majority of consumers, the community provides rich quick The application is a convenient tide. My concept of operators to embrace the Internet, mobile Internet business, Internet operators should embrace the company, is an ecosystem.
Moderator: We say that a specific point, you've come Sina, Sina also visit some of the environment, the future does not look more closely point?
YuYingTao: Now we have a lot of cooperation with Sina, for example, this exclusive partnership with Sina million units launched a large delivery of thousands of intelligent machines, we are exclusive with Sina microblogging cooperation. Frankly speaking, Sina microblogging is ranked first in China, the most well-known micro-Bo. Of course, I also opened in the micro-blog on Sina.
Moderator: We are honored.
YuYingTao: I saw a while ago microblogging data is 2.5 million users, is a very huge market. And microblogging is a self-media, we chose this time with Sina, cooperation through new media, to launch our million handsets a large delivery. Our aim is very good by Sina interaction of the media, to the popularity of our thousands of smart players became commonplace, education and training activities, we presented million units, a million units, not many Chinese people, but in the operating operators, handset manufacturers are relatively large in the event, a million units equivalent to 10 million yuan, the China 10 Ji billion people much, but we campaigns through this event, to truly educate our consumers, cultivate our consumer were to enable them to adapt to the mobile Internet era.
we choose Sina, Sina microblogging choose to cooperate, we are seeing the mobile Internet in publicity, promotion, in the dissemination of advantages, so I think we have carried out such cooperation.
Sina provides many other wireless applications, wireless development, operators need to cooperate in other areas, including advertising, video, including all aspects of the thing, as long as the spirit of mutual benefit to both sides of things, can cooperate, We are actively exploring.
Moderator: to explore what is the result, what the better things?
YuYingTao: I have been concerned about the Sina microblogging, of course, about Sina have other profit model, advertising revenue and other income. I have been looking at micro-Bo is now a self-media, or is a new media. But frankly speaking, we in the information industry circle of people are looking at microblogging profit model is what I do not see Sina microblogging, Sina Bo has been doing the business of losing money.
Moderator: We are referring in general to the road, right?
YuYingTao: I have been looking at Sina microblogging rely on profits, it is how the profit model, the profit model but also for people's feelings, if you put it into an purely commercial things, may leave many people, this is a challenge for Sina. China Unicom's senior executives with Sina also communicated many times, we hope to explore operators with Sina to it, and see if you can find some relevant points, to make both the common benefit of consumers, but also on the Sina and China Unicom, Sina is a business, business operators is to make enough profit to explore three-way, to identify common business model.
Moderator: is still groping, now no way to tell us in the end what kind of business model.
YuYingTao: We have some business ideas, but can not reveal here.
next year focused on the introduction 1500 yuan -2000 yuan midrange
Moderator: You also revealed on the microblogging now not only to push thousands of 3G smart phones, and now to look aimed at the high-end mobile phones and thousands of smart phones intermediate level is 1500 yuan -2000 yuan in the middle of the smart boutique end machines, we now why they started doing this, thousands of 3G smart phone models cell phone model can successfully replicate the terminal it?
YuYingTao: the proportion of China's total mobile phone distribution, 63.3% less than 1,000 yuan, 2,000 yuan accounted for 20% of middle and 20%, 1,000 yuan to 2,000 yuan is not a small user groups.
or high-end white-collar workers who, they also have a demand for their mobile phones about 1,000 yuan to 2,000 yuan. We stopped at both ends, end there as the representative of the iPhone, of course, including Nokia, Samsung, Motorola and their phones are concentrated in the two thousand dollars, WCDMA market is very prosperous, WCDMA accounted for 80% of all cones of the market share. Currently marketed in the mobile phone standard, WCDMA accounted for 50%. And most concentrated in the high-end, high-end, whether it is species or style, are very rich, do not need to worry about operators.
Moderator: So you say more than 2,000 yuan in the market is perfectly competitive market.
YuYingTao: is the open market, with all brand mobile phone manufacturers or suppliers, their understanding of the industry, they make to attract consumers, to meet consumer demand for mobile phones.
currently leading international high-end brands, like we are more concerned about the example Nokia, for example, the new out, but now they can say that China's own brand called the HTC (microblogging), recently in the smart phone market is currently ranked fourth in all cones, United States market share has been routed to the third. But it's now 2000 yuan yuan the following mobile phones are not.
Moderator: and they have made it clear that we will not do thousands of smart phones.
YuYingTao: Currently, frankly, because of the cost of international brands, including labor costs, R & D costs of the situation, in order that they do thousands of smart phones is very difficult, but they 1000-2000 dollars to do the phone or promising, and with their brand appeal. Therefore, we want 1,500 yuan to 2,000 yuan, we find some relevant points to with world-class brand, first-class brand with the high cost of building smart phones. The first is to enhance the domestic mobile phone brand opportunities, but extending down to the international brand their products, expand their market share, provide an opportunity, but also to further enrich our product line of China Unicom. 2012, we will be 1,500 yuan to 2,000 yuan concentrated force, the layout of some of the differentiated, unique products, which is our general idea.
Moderator: Our main push this year, thousands of 3G smart phone, the main push in the end of next year fine machine, I also believe that China Unicom will do well, then we are thousands of 3G smart phone how to do?
YuYingTao: to continue to push.
Host: a company with a time can only do one thing, how the relationship between the two co-ordination?
YuYingTao: I do not agree with your point of view, because the composition of the consumer is not the same, some people like to buy 3,000 yuan mobile phone, some people like to buy the phone in 2000 dollars, Some people like to buy a $ 1500 phone, this thing is simultaneous, China Unicom, the same management product line is so much more difficult, but difficult to do, this is not what we want it, is to meet consumer demand the problem.
We yuan to 2,000 yuan in 1000 between the thousands of intelligent machines next year, China Unicom is still the most important work, and thousands of intelligent machines will do the next upgrade, now to disclose, but to 12 When the end there will be a very important product out to the vast number of consumers to a number of surprises, this product is thousands of intelligent machines upgraded products, this will give consumers a huge surprise.
We are also force the client machine is 1,000 yuan to 2,000 yuan will be cost-effective good selection, including international brands, including domestic brands, first-class domestic brands, with their custom- Some able to meet consumer demand, to business development for China Unicom's mobile phone, to concentrate, to promote. I want to force thousands of intelligent machines we end phones at the same time, the iPhone represented the high-end mobile phone, is still the focus of our outreach, we will not give up.
some time ago to see microblogging, some famous people in the industry say China Unicom, how and how should I come out to refute their views, has always been to China Unicom, China Unicom's iPhone as the most important strategic products, we cooperate with Apple is very good, there is no problem.
Moderator: You are forcing me to ask the next question that we iPhone 4S, when to introduce to it?
YuYingTao: This question is very clear that as long as the Ministry of Industry issued a permit for the iPhone 4S, we began selling China Unicom, which does not depend on us.
Moderator: You mean we are ready.
YuYingTao: We have ready for anything, just waiting for the Ministry of a license.
Moderator: Is not fast?
YuYingTao: The Ministry of Industry to ask, I can not do the Ministry of the Lord.
Moderator: Well, I think I need more intelligence challenge you to come and go. Today, smart phones and chat in general, but also enriched my understanding of the smart phone. Although this year I am also concerned about the development of smart phones, smart phones are tracking strategy of China Unicom. However, to understand thoroughly enough before. Today in total sold a lot off the child, such as at the end of what thousands of smart phone upgrade, do not come out today is to ask, but to look forward to the end of December China Unicom's new smartphone strategy released.
very grateful to the total guest Sina interview room, hope to visit you later often often our guest, we hope to give consumers more and better 3G phones, thanks to the total.
YuYingTao: Thank you, the majority of users, thank you!
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